EU Cookie Law (e-Privacy Directive)
The EU's e-Privacy Directive requires websites to gain consent from website visitors to allow cookies to be
stored on their devices. Failure to comply with the Directive may result in substantial fines, although currently
the vast majority of websites, including many Government sites, do not yet comply.
The latest guidance from the Information Commissioners Office (ICO) is that implied consent is a valid form
of consent if you are satisfied that your users understand that their actions will result in cookies being set.
For the latest information from the ICO visit:
Impact Of Cookies
By disabling cookies, users will not be able to fully utilise all of the site functionality and you will not be able
to record statistics accurately via Google Analytics for these users.
Affect On Functionality
For CMS sites this is mainly restricted to being able to log in to administer their account (e.g. to unsubscribe
from emails) or to use grouped forms (available in 2.8.6 onwards, end June 2012).
For ecommerce sites this means not being able to use the add-to-cart and checkout processes and you will
not be able to track ROI within the Marketing Console nor affiliate tracking.